Conversion optimisation: how link shorteners can improve your conversion rate

Link shorteners have become popular tools for simplifying and optimising the links we share online. However, their usefulness is not limited to making links more concise. Link shorteners can also play a crucial role in optimising conversions and improving the conversion rate of your website or online marketing campaigns.
What is a link shortener?
A link shortener is an online service that reduces the length of a URL link by replacing it with a shorter version. For example, instead of displaying "https://www.mon-site-web.com/promotions/ete-2023", the link shortener can generate a more concise link such as "https://mon.lien/xyz". Users can click on this shortened link to go to the same destination as the original URL.
Advantages of link shorteners for conversion optimisation
Here's how link shorteners can improve your conversion rate:
- Improving aesthetics and readability: Long, complex links can look unattractive and unreliable to users. By using link shorteners, you can make your links cleaner, more concise and more aesthetically pleasing. This gives users more incentive to click on your links.
- Increasing trust and credibility: Shortened links can give an impression of professionalism and trust. Users are often wary when they see obscure or complex links, but a clear and concise shortened link can help build trust in your communications.
- Easier sharing on social networks: On social networks where space is limited, every character counts. Link shorteners save space for adding additional content to your publications. This makes it easier to share links on social networks and encourages users to interact with your content.
- Better tracking and analysis: Link shorteners often offer tracking and analysis features that allow you to measure the effectiveness of your marketing campaigns. You can obtain detailed information on the number of clicks, the origin of the clicks, the conversion rate, etc. This data is invaluable for adjusting your strategies and optimising your campaigns.
Use link shorteners with care
Although link shorteners offer many advantages for conversion optimisation, it is important to use them with care. Here are a few points to consider:
- Choose a trusted service: Make sure you choose a reputable and reliable link shortener. Some services may be associated with spam or malicious content, which can damage your credibility.
- Avoid generic links: Generic shortcut links, which contain no indication of the destination, can look suspicious to users. Try using custom shortcut links that give an idea of the destination page.
- Monitor performance: Use the tracking and analysis features provided by link shorteners to regularly evaluate the performance of your shortened links. This will help you identify what's working and what needs to be improved.
In conclusion, link shorteners are powerful tools for optimising your online conversions. They improve the aesthetics, credibility, readability and traceability of your links, encouraging users to click and interact with your content. However, it's important to use them wisely and monitor their performance to maximise the benefits.